Honda cancela participação no salão de Frankfurt

A Honda cancelou oficialmente a sua particiapação no salão de Frankfurt, que se realiza em Setembro deste ano.

Num comunicado muito lacónico enviado às redacções, a marca japonesa justifica a decisão com a acentuada crise económica que se está a viver:

March 31st 2009 - Honda has announced today that it will not participate in IAA, Internationale Automobil Ausstellung, known as Frankfurt motor show, this year. Due to the unprecedented market downturn, Honda has come to a conclusion that the company will have to skip its participation to the Frankfurt motor show this year.As seen in the withdrawal from Formula One, Honda is trying to reduce every possible cost in various areas including manufacturing, sales and marketing activities to strengthen its business constitution to overcome the tough climate of today.Whilst the 4 month shutdown to adjust the inventory balance, Honda's UK car manufacturing facility in Swindon is taking the full advantage of production suspension to refurbish its plants and prepare for smooth introduction of Jazz into Swindon factory planned in autumn this year

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